Data Analyst (Online Analyst)
Description
My client is looking for a Data Analyst (Online Analyst) to drive the analysis and improvement of our performance across all their products on our online channels.
* Analysis and report across all products and sales performance on my clients website.
* Be the expert at uncovering conversion problems and opportunities within each funnel
* Define the A/B testing strategy to validate decisions and continuously learn and improve the purchase funnels
* Analysis the effectiveness of my clients marketing budget
* Monitor and improve the performance of our automated chat bots that use natural language processing to solve customer queries
* Proactively drive opportunities for business improvements into the product sales channels
* Build out marketing funnels using attribution modelling
* Drive budgeting decisions through rigorous analysis of performance against business cases
Experience Required
* 1-2 years' experience in a related digital environment, with a focus on on-site and funnel performance analysis / online marketing OR
* Graduate of a data heavy degree (physics, statistics, economics, etc.)
* Proven track record in delivering results in a fast pace digital environment
* Highly analytical and data focused
Technical Skills Required -
* Advanced level knowledge in Google Analytics
* A/B and MVT testing best practice
* SQL and Excel skills
* Data analysis
For more information on this or other roles feel free to contact Alison on 01 6455250 or email alison.byrne @experis.ie
